In our previous post, we explained what carbon-neutral products are and how to make yours carbon neutral. Today, we show some trends and credible communication campaigns currently happening in different sectors with regards to carbon neutrality and the change in consumer behaviour that motivates change.
Today, more than 60% of consumers are willing to pay more for climate-friendly products. Moreover, consumers want to know more about what their favourite brands are doing to help the planet and demand ethical practices and more sustainable products.
On the other hand, governments and organizations around the world are committing more than ever to reduce emissions and improve their supply chain. In fact, 50% of large businesses and 25% of their suppliers have seen cost savings as a result of their carbon management activities.
But, what is happening in different sectors?
- According to McKinsey &Company, more than 70 countries have put in place legislations to reduce the use of plastic. In 2021, the European Union banned 10 single-used plastics very commonly found on beaches and seas, such as cutlery, plates, straws, food containers or cups for beverages.
- Supermarket chains are including local produce into their supply chains and reducing the amount of plastics. They also create bundles or packages with products close to expiry at a cheaper price to waste less food.
- Looking at brands, Yorkshire Tea, the top-selling UK tea brand, produces over five billion tea bags per year and exports to 28 countries. In 2015, the company became carbon neutral.
- Cosmetic and skincare products are quickly transitioning towards carbon neutrality or using fewer chemical elements in their products. According to Scalefast, 84% of consumers want to understand the practices and initiatives taken by beauty and wellness brands. Moreover, over 25% of consumers would try a product if it is more sustainable. According to Scalefast, these 25% of consumers are willing to sacrifice aspects of the product or customer journey, such as accepting less packaging (38%) or waiting longer (28%).
- More and more we see beauty brands, cosmetics designing their business models around sustainability: Davines’ products are carbon neutral since 2016, while Lush’s products are packaged in 90% recyclable packaging.
- Slow fashion is gaining weight in the market. Brands are betting on sustainable textiles and local production, to reduce costs and contamination from shipping.
- Major fashion conglomerates are also acting. Inditex, one of the world’s most important fashion retailers, has pledged to make their collections from 100% sustainable fabrics by 2025. Nevertheless, already in 2016 they launched a product line of recycled materials.
- It is not just about the product, events are important too. Burberry and other brands are already hosting carbon-neutral fashion shows.
- 1% for the Planet is an initiative created by Patagonia and Blue Ribbon Files, which motivates organizations to give 1% of their gross sales to environmental nonprofits. Over 3,822 companies from all over the globe participate in this initiative.
There are hundreds of other examples in the market. Every sector is doing something to move towards sustainability. Your company can also go carbon neutral. Start making your products, services, events or company carbon neutral starting now.
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