“Start-ups are at the cutting-edge of innovation when it comes to tackling the common challenges that we face as a species.”

Patrizia Kopp – Head of Product at Klimatribe

This summer’s events have highlighted the urgent need to combat climate change. The effects of heat waves and extreme rainfall were evident in the fires and floods that took place in countries as diverse as Turkey, Canada, China and Germany.

In the meantime, numerous conferences have been held this year to try to analyse what policies and practices countries, businesses and civil society need to put in place to reverse or at least minimise the effects of climate change and the European Union has been trying to develop an intergovernmental strategy to ensure that Europe reaches carbon neutrality by 2050.

However, as the governmental response to global warming still does not reach expectations set by the international scientific community, achieving such an ambitious goal undoubtedly requires greater involvement of private sector and civil society.

Klimatribe empowers companies and their employees

“[…] by empowering employees to improve their personal and professional habits, while also backing up their claims with action, companies can take the lead on climate change.”

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Companies and more specifically, start-ups, are at the cutting-edge of innovation when it comes to tackling the common challenges that we face as a species. No longer can we leave the problem to be solved by future generations or the government. The Climate Change Challenge requires a holistic, all-hands on deck approach. Agents of change must rally the people around solutions and common values, to counter the cognitive dissonance that society finds itself in when it comes to climate change. Our values must align with our actions, and start-ups have always been those agents of change seeking to challenge the status quo.

A great example of a company creating strong values for climate action is Patagonia. As one of the most progressive eco-friendly brands in the world, they give their employees access to a host of opportunities for environmental activism. Activities such as 5Km runs to assist local environmental groups to bike-to-work programs to a self-imposed Earth tax (1% for the Planet) shows other companies how it can be done. Not only does it make sense for the environment, but it also makes business sense, as Patagonia more recently has only had a 4% employee turnover rate. This translates to a direct connection between their green activism and their company growth.

With this example in mind, by empowering employees to improve their personal and professional habits, while also backing up their claims with action, companies can take the lead on climate change. Klimatribe is one of those agents of change that empowers companies and their employees to do their part in the fight – a B2B2E initiative created by Strive and Vertis Environmental Finance three simple steps:

Measurement – through a calculator, employees will be able to measure their personal and professional carbon footprint (scope 3) and understand their annual carbon emissions.

Reduction and gamification – once employees know their footprint, they will have the opportunity to reduce it. Therefore, in order to increase employee engagement, we have turned this step into a competition between employees.

Neutralisation – the company will have the opportunity to neutralise part or all its employees’ carbon footprint through verified environmental projects such as VCS or Gold Standard from which they will receive an official certificate if they offset the emissions.

As the work to combat Climate Change is never ending, it requires all sectors of society to take responsibility for their impact on the environment. With this spirit of tenacity and a can-do attitude, we should all strive to do more, whether it be on the global stage through platforms like Klimatribe or your local community garden. Every day is an opportunity to reduce our carbon footprint and change the legacy we leave behind. Our time to act is now, not tomorrow.

Every day is an opportunity to reduce our carbon footprint and change the legacy we leave behind. Our time to act is now, not tomorrow.

Patrizia Kopp

As the work to combat Climate Change is never ending, it requires all sectors of society to take responsibility for their impact on the environment. With this spirit of tenacity and a can-do attitude, we should all strive to do more, whether it be on the global stage through platforms like Klimatribe or your local community garden. Every day is an opportunity to reduce our carbon footprint and change the legacy we leave behind. Our time to act is now, not tomorrow.